Frequent deployment in software delivery is often undervalued, with many organizations still adhering to infrequent release schedules, such as monthly or "release trains," which can lead to stress, inefficiency, and stifled productivity. This traditional approach, characterized by rigid timelines and delayed feature releases, often results in a stressful cycle for teams, as they scramble to meet arbitrary deadlines set without adequate understanding of associated risks. In contrast, the more modern method of deploying at the end of each sprint, typically weekly or biweekly, offers a significant improvement by allowing for automation, reduced pressure, and better resource management. However, the ultimate aim is to achieve on-demand deployment, where features are released as soon as they are ready, minimizing risk by isolating and addressing potential issues incrementally. This approach not only accelerates the delivery of value to users but also fosters a more efficient and less risky development process, enabling organizations to move beyond traditional deployment constraints and embrace a more progressive, agile workflow.