Magic links are gaining traction as a secure and user-friendly alternative to traditional password-based authentication systems, addressing concerns about data breaches and password management. They utilize a token-based strategy by sending users a unique, time-sensitive URL via email or SMS, which eliminates the need for users to remember multiple complex passwords and reduces the risk of phishing and credential theft. The magic link process involves generating a cryptographically secure token, storing it in a database, and using it for user authentication upon verification, with measures to ensure its one-time use and short validity to mitigate potential security risks. This method also enhances accessibility, particularly for users with disabilities, by simplifying the login process. While implementing magic links involves considerations around token management and user data storage, services like Clerk offer streamlined solutions to integrate advanced authentication techniques into applications.