Greg Poirier, President of CloudKettle, emphasizes the need for businesses to rethink their approach to data enrichment following the closure of Salesforce's Data.com. He suggests that rather than simply replacing Data.com with another point solution, companies should leverage data enrichment across the entire customer journey to maximize their business value. This modern approach involves integrating enrichment across multiple platforms like CRM, marketing automation, and analytics, enabling real-time data updates that enhance lead routing and sales processes. Poirier highlights that in the current landscape, characterized by more sophisticated platforms and real-time data refreshes, businesses can gain more actionable insights by segmenting customer data for more strategic decision-making. He advises that transitioning from Data.com requires careful planning, including understanding data complexities and conducting thorough stakeholder assessments, with the aim of expanding enrichment from a single platform solution to an end-to-end customer journey enhancement.