Clearbit recently revamped its signup form to enhance user experience and conversion rates by simplifying the process and incorporating its own data capabilities. The redesigned form initially requires only an email and password, aiming to reduce friction and deter automated signup attacks by implementing a captcha only for non-corporate IP addresses through their Reveal API. Utilizing the user's email, Clearbit's Enrichment API auto-fills additional fields like name and company information, showcasing the company's data offerings while expediting the signup process. An optional questionnaire provides insights into customer needs, informing personalized dashboard experiences and email campaigns. To mitigate potential risks, a browser fingerprinting and profiling system assesses a risk score, leading high-risk users to an email confirmation step. Overall, the redesign focuses on creating a streamlined, efficient signup experience that highlights Clearbit's data capabilities while improving user conversion and satisfaction.