Introducing the Data Activation Platform

Clearbit has launched its Data Activation Platform, marking a significant milestone in its evolution from an API-first product to a comprehensive solution that integrates B2B data with flexible tools for real-time intelligence. This platform allows businesses to manage, segment, and activate data efficiently, using Clearbit's enriched company and contact data combined with website intent data to gain a holistic view of prospects and customers. It features an Audience Builder for discovering new prospects, real-time integrations to enhance marketing strategies, and tools to capture and optimize intent data for improved lead conversion and pipeline management. Designed to support growth teams in optimizing their go-to-market strategies, the platform emphasizes a data-driven approach to demand generation and customer engagement, helping companies like Chargebee and Codility achieve significant growth by focusing on high-intent, ICP-first strategies. This launch opens new opportunities for Clearbit's customers to leverage data more effectively, with current users encouraged to engage with their Customer Success Managers to explore the platform's potential further.

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