Since its founding in 2015, Clearbit has observed how advanced growth engineers have utilized its data APIs to drive business growth, creating sophisticated custom data pipelines and integrations. Recognizing the challenge most B2B companies face due to the lack of technical teams and resources, Clearbit has launched the beta version of its ChatGPT Plugin. This tool democratizes access to complex sales and marketing workflows, previously exclusive to highly technical teams, by integrating Clearbit's accurate data with ChatGPT's capabilities. Despite ChatGPT's limitations due to its knowledge cutoff and potential inaccuracies, the plugin allows users to access enriched data to identify potential customers and tailor outreach efforts effectively. By leveraging the plugin, businesses can conduct detailed analyses of website visitors, prioritize outreach, and craft personalized communications, thereby transforming how B2B marketers and sales professionals harness data for growth.