Clearbit has launched a new tool, Clearbit Capture, as part of its Data Activation Platform to help B2B marketers convert previously anonymous website traffic into actionable sales opportunities. Traditional methods often result in only 2% of visitors filling out lead forms, leaving valuable prospects unidentified. Clearbit Capture addresses this issue by automating the identification and engagement of high-fit, high-intent visitors who match a business's Ideal Customer Profile (ICP). The tool integrates with Clearbit's existing features like Audiences and Reveal, enabling marketers to create tailored audience segments, identify when potential buyers exhibit purchase intent, and automatically add these prospects into Salesforce. This automation allows marketing and sales teams to efficiently prioritize and engage with the right contacts, streamlining the process of turning website visits into a sales pipeline.