Clearbit has effectively leveraged social media platforms like Facebook, Instagram, and LinkedIn for B2B lead generation by using mobile-optimized Lead Ads that capture email addresses with minimal user effort. These ads, which often offer educational content, pre-populate email fields to reduce sign-up friction, thus increasing conversion rates without requiring users to leave their social feeds. However, since these platforms often collect personal emails, Clearbit uses Zapier to integrate with Clearbit Enrichment and backfill additional business-related information such as company name and role. This enriched data is then routed through various platforms including Salesforce, Slack, and Google Sheets, initiating a personalized email nurture sequence that primes leads for sales outreach. This seamless workflow not only enhances lead quality but also ensures that prospects remain engaged without disrupting their social media experience.