Clearbit leverages its own suite of data tools—such as Enrichment, Prospector, and Reveal—to create highly targeted and personalized B2B demand generation campaigns. By bypassing broad native targeting options on platforms like Facebook and LinkedIn, Clearbit's growth team constructs a precise list of ideal prospects based on a detailed Ideal Customer Profile (ICP) tailored for each campaign, such as the Marketo integration campaign. Using a sequential marketing approach, they guide prospects through various stages of the buyer’s journey, from awareness to expansion, employing tailored creatives and marketing channels to match each phase. The goal is to generate qualified leads for the Clearbit sales team, which are primed and educated through targeted ads and emails. This data-driven strategy not only optimizes the demand generation budget by focusing on well-defined audiences but also ensures a seamless handoff from marketing to sales, enhancing the overall effectiveness of their campaigns.