Clearbit's Business Development Representatives (BDRs) utilize the Clearbit platform to effectively acquire, convert, and manage leads by enriching marketing-generated leads with vital account and contact information, thereby streamlining outreach efforts. The BDR team, which has tripled in size, uses Clearbit's Data Activation Platform and features like Reveal to receive instant notifications about website visitors, allowing them to prioritize accounts showing intent and create personalized outreach strategies. By constructing audiences using Clearbit's Audience Builder and setting up Slack alerts, BDRs are able to focus on high-priority leads, significantly boosting their ability to schedule meetings. A successful outreach sequence modeled after the Agoge strategy has been implemented, consisting of emails, LinkedIn messages, and phone calls, tailored to specific audiences. This approach has resulted in over 15 meetings booked in just four weeks, emphasizing the platform's potential for transforming website visits into actionable opportunities and demonstrating the impact of leveraging comprehensive data tools for business growth.