Intent data is a powerful tool for sales and marketing teams to identify high-quality leads by analyzing the digital signals potential customers leave while browsing a website. Tools like Clearbit Reveal help de-anonymize web traffic, allowing businesses to engage with prospects earlier in their buying journey. By examining purchase intent indicators, such as repeated visits to pricing or demo pages, companies can prioritize sales efforts towards those prospects who align with their ideal customer profile (ICP). This approach ensures that sales teams focus on leads most likely to benefit from the product, optimizing conversion rates. Intent data also helps differentiate between "bee-liner" prospects, who make quick purchasing decisions and require fast-paced engagement, and "browser" prospects, who take a slower approach and appreciate a more relaxed sales process. Tailoring the sales strategy to these behavioral profiles enhances the buying experience and maximizes the chances of conversion, supporting the development of a personalized marketing approach that respects potential customers' decision-making pace.