Retargeting is a crucial strategy for converting site visitors into customers, but traditional methods often fall short by only leveraging data from on-site actions. Clearbit Reveal enhances retargeting by providing firmographic data, such as company size, technology usage, and location, allowing businesses to identify high-value leads and craft personalized advertising strategies. Integrating Clearbit Reveal with platforms like Google Analytics and Google Ads enables companies to create custom audiences based on specific attributes, such as an ideal customer profile, and automatically includes them in retargeting campaigns. This targeted approach can increase conversion rates, cost efficiency, and return on investment by focusing marketing efforts on leads most likely to convert. For instance, Outreach successfully used Clearbit Reveal to run more effective campaigns by targeting specific company sizes and excluding current leads in their pipeline, demonstrating the power of precise audience segmentation. By concentrating marketing efforts on well-defined audiences, businesses can optimize their ad spend and tailor their messaging for maximum impact.