Marketers often overlook the potential of their website visitors by focusing too heavily on acquiring new leads, when in fact, intent data can reveal high-fit accounts already engaging with their brand. Intent data, which indicates a person's readiness to buy, can be harnessed alongside tools like IP intelligence to unmask anonymous web traffic and personalize the visitor experience. Implementing personalized interactions, such as tailoring website content, activating custom onsite chat, and refining forms and signup processes, can significantly boost conversion rates. Furthermore, strategic retargeting based on intent signals ensures that businesses focus their efforts and ad spend on the most promising leads. Leveraging intent data effectively transforms a website into a powerful tool for driving conversions and enhancing customer engagement, ultimately leading to increased revenue and stronger customer relationships.