Sales teams often struggle with finding qualified leads, spending only a fraction of their time on actual selling, which is compounded by the need for relevant outreach. Clearbit faced this issue, initially relying on organic inbound leads before developing a manual outbound process that improved business growth by 150% within nine months, but found it unsustainable for scaling. The need for efficient lead generation led to the creation of Clearbit Capture, a tool that automates the identification of high-intent website visitors and integrates them into Salesforce. This approach emphasizes the importance of defining an ideal customer profile, understanding shifting buyer behaviors due to economic changes, and adapting sales strategies to include personalized and data-driven interactions. Automated tools enable sales teams to quickly access high-quality data, improving productivity and conversion rates by focusing on qualified prospects. The trend towards virtual selling has shifted preferences, with most buyers favoring email communications and personalized interactions over traditional methods like cold calling, highlighting the need for research and customization in outreach efforts.