How Thnks drives more qualified leads with Clearbit

Ethan Broder, a Senior Growth Marketer at Tuff, discusses the challenges and successes in optimizing lead generation campaigns for Thnks, a B2B platform focused on building relationships through personalized gestures. While LinkedIn offers strong targeting options, Facebook's targeting has been less effective, leading to high costs per qualified lead. By integrating Clearbit into Facebook campaigns, Tuff was able to achieve "Linkedin Level Targeting," significantly improving lead-to-qualified lead rates and reducing costs. This change resulted in a 44% increase in the lead-to-qualified lead rate, making Facebook the top-performing ad channel for Thnks, and enabling further testing and optimization across other acquisition channels.

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