In a product-led company, marketing teams often need cross-departmental collaboration to gain stakeholder support for new initiatives, as illustrated by Karishma Rajaratnam's experience at Chargebee, where she sought to build an online community for startup founders. The process involved overcoming challenges such as delayed results and lack of prior data, but storytelling proved essential in securing buy-in by focusing on the project's alignment with company goals and its broader impact. The team used initial assumptions and small experiments to gather data that strengthened their case, while also tailoring their communication to the specific needs of different decision-makers. This approach emphasized the importance of addressing the concerns of key stakeholders directly and managing expectations by reducing unknowns, ultimately ensuring the initiative's acceptance and success within the organization.