Gong, a conversation intelligence platform, revamped its demo request process to enhance the customer experience by streamlining lead qualification and scheduling. Under the leadership of Noa Farber, Director of Marketing Automation, Gong transitioned from a lengthy form and delayed sales development representative (SDR) follow-up to a more efficient system using Clearbit's dynamic enrichment and Chili Piper's automatic scheduling tools. By requiring only an email address from prospects, Gong can enrich and qualify leads in real-time, allowing qualified prospects to immediately schedule demos without delays. This new approach led to a 70% increase in demo request conversions and a fivefold rise in qualified demo requests since 2018, while ensuring SDRs focus on high-value leads. This buyer enablement strategy aligns with Gong's goal of creating raving fans by providing a seamless and controlled sales experience, benefiting both prospects and the sales team, who have reported positive feedback and increased enthusiasm.