AdRoll, a leader in online advertising, sought to enhance its sales operations by efficiently segmenting and prioritizing a vast volume of opportunities, leading them to adopt Tray.io's General Automation Platform alongside Clearbit Enrichment capabilities. Facing challenges with manual data organization and the limitations of monthly Alexa ranking updates, AdRoll shifted to weekly data pulls to better track web traffic trends, thus enabling its 200+ strong sales team to swiftly identify and act on promising leads. The automation not only streamlined the enrichment and deduplication of lead lists from various sources such as demand generation campaigns but also ensured seamless integration with Salesforce, significantly reducing manual labor. This approach allowed AdRoll to maintain an up-to-date and comprehensive lead database while freeing up valuable time and resources, thereby enhancing their ability to process and act on data efficiently and with greater speed.