How AdRoll drives 97% customer retention by helping customers outside the app

As companies grow, maintaining personal relationships with customers becomes challenging, yet retaining existing customers remains crucial. AdRoll, an ad retargeting company, demonstrates how leveraging data can scale personalized customer communication, achieving a 97% customer retention rate, far surpassing the B2B SaaS industry average. By implementing data-driven marketing strategies, such as personalized email campaigns, AdRoll effectively communicates performance reports and insights tailored to individual customer data. These automated emails provide metrics and actionable suggestions, enhancing customer engagement and loyalty. AdRoll's approach highlights the significance of using customer data and personalized outreach to foster sustained customer relationships and drive long-term success.