Humans often focus on quantifiable metrics such as GDP, EBITA, or net worth to measure success, leading to an emphasis on financial gains and instant gratification while neglecting less quantifiable aspects like happiness, which are crucial for overall well-being. This tendency is mirrored in companies that prioritize revenue over employee satisfaction, resulting in high turnover that ironically harms their financial goals. To counter this, Clearbit has adopted Gross Company Happiness (GCH) as a core metric, inspired by Bhutan's Gross National Happiness. This approach emphasizes that the means are as important as the end, and aims to foster a work environment where happiness is derived from good management, meaningful relationships, and engaging work. Clearbit is implementing strategies like management training, careful hiring, and aligning with an interesting mission to enhance job satisfaction, with their GCH score reaching 8.5/10 in 2019. The company aspires to make the employment phase a meaningful and enriching part of their employees' lives, preparing them for future success.