Frame.io, a platform revolutionizing video collaboration for over a million professionals, has significantly enhanced its marketing capabilities by utilizing Clearbit X, a data-first marketing platform. Initially launched as a self-serve product in 2015, Frame.io quickly expanded to include an enterprise product for larger teams. Seeking to improve their B2B advertising effectiveness on Facebook, Frame.io's growth team struggled with low match rates due to challenges in targeting relevant audiences using traditional methods. By leveraging Clearbit X’s Custom Audiences feature, Frame.io was able to triple their match rates, achieving more precise targeting and better ROI on Facebook, similar to the precision of LinkedIn but with the cost-effectiveness of Facebook. This improvement allows them to engage more effectively with potential clients, re-engage past customers, and support their account-based marketing strategy. The ability to dynamically segment and target audiences without the cumbersome process of managing CSV files has empowered Frame.io's marketing team to swiftly execute campaigns and support their expanding sales efforts.