Clearbit has launched a new standalone plan for Clearbit for Forms, designed to help marketing teams efficiently capture more leads in a challenging economic climate where budgets are tight. The tool aims to optimize form conversions by reducing the number of fields required, thereby minimizing drop-off rates while still collecting essential data to qualify leads effectively. By dynamically hiding less critical fields and autofilling others, Clearbit for Forms enhances user experience and improves data accuracy, enabling marketers to identify high-quality leads more confidently. Customers like Livestorm, Greenhouse, and Gong have reported significant improvements in form conversion rates, achieving increases of 50% or more. The service automatically appends key attributes to form entries using just an email address, providing comprehensive lead profiles and facilitating quicker routing to sales teams. This offering addresses the pressing need for B2B marketers to drive pipeline growth without the luxury of expansive budgets, aligning with the shift towards more efficient growth strategies.