The integration of Clearbit and G2 provides marketers with a powerful tool to enhance their pipeline generation by targeting the right audience at the optimal time, particularly amidst tighter marketing budgets. By combining Clearbit's company intelligence and web intent data with G2's Buyer Intent Signals, marketing teams can create precise audiences of high-intent, best-fit accounts. This integration streamlines the process of engaging potential buyers by offering direct access to G2's intent signals within Clearbit's Data Activation Platform, thus eliminating the need for manual data handling. It allows for the automatic capture and engagement of prospects fitting an Ideal Customer Profile (ICP) who are actively researching solutions on G2, enabling targeted ad campaigns and strategic sales outreach. This collaboration promises a more efficient allocation of demand dollars and a proactive approach to customer engagement and retention.