Clearbit has introduced a new Marketo Connector designed specifically for marketing teams, enhancing their capabilities by integrating Enrichment data that provides over 100 new data points for each lead. This integration allows marketers to maintain shorter lead forms while still accessing comprehensive lead profiles, thereby increasing form conversion rates without sacrificing information. The Enrichment data ensures consistent and accurate lead scoring and routing by providing reliable attributes such as employee count and industry. It also enables the creation of hyper-personalized email campaigns tailored to roles or technologies, making marketing efforts more humanized and effective. Furthermore, the Marketo Connector ensures that lead data remains up-to-date by automatically refreshing records every 30 days with the latest information, addressing issues like outdated contact details and job changes. This consistent and accurate data enhances various marketing activities, leading to improved conversion rates, better lead management, advanced personalization, and effective monitoring of data changes.