In B2B marketing, traditional channels like events, direct mail, and search engine marketing have been staples, while social advertising, except for LinkedIn, has been underutilized due to targeting limitations. Clearbit Advertising aims to revolutionize B2B marketing on Facebook by offering LinkedIn-style targeting, allowing marketers to convert prospects efficiently. This tool enables the creation of Facebook audiences based on firmographic data, such as industry and employee count, and uses Salesforce data to dynamically inform ad segments. It leverages a proprietary dataset to create specific ad audiences, enhancing the effectiveness of B2B marketing efforts on Facebook. As companies seek new strategies to replace traditional methods, several success stories highlight how businesses have effectively utilized Facebook for B2B advertising, improving engagement and conversion rates.