Transitioning from a product-led to an enterprise sales model involves balancing self-serve efficiency with high-touch sales engagement, which can be challenging for growth marketers. Clearbit offers a solution to build a sustainable enterprise growth engine by helping businesses distinguish between self-serve and enterprise visitors, prioritize high-fit accounts, and focus sales efforts on decision-makers with high purchase intent. By leveraging Clearbit's data and tools like Reveal, Prospector, and Advertising, companies can enhance website personalization, improve sales team efficiency, and optimize B2B social advertising on platforms like Facebook. This approach allows for efficient targeting and engagement with enterprise prospects without sacrificing the benefits of a product-led growth strategy, ultimately enabling businesses to scale effectively while maintaining cost efficiency in user acquisition.