Clearbit's Growth team embarked on a "hack week" project to redesign their demo page for Clearbit Reveal, a tool that provides companies with data about their website visitors, to enhance personalization and conversion rates. This initiative was driven by the need to increase new customer engagement with Clearbit Reveal and involved creating a more dynamic and personalized user experience by integrating qualitative insights from the sales team with product capabilities. The project aimed to craft a cohesive narrative that would guide visitors through a "choose your own adventure" style interaction, addressing diverse use cases and reducing choice paralysis. By implementing strategic personalization, such as tailoring content and calls-to-action based on firmographic data, the team successfully doubled the demo page's conversion rates, generating significant sales pipeline. The experience highlighted the importance of understanding customer needs to effectively utilize data for personalization, and it demonstrated that concise, focused efforts can yield substantial results in marketing innovation.