Amidst economic uncertainties and the ongoing pandemic, B2B SaaS marketers face the challenge of achieving efficient growth with limited resources. At Mutiny's virtual event, The Second Lever, industry leaders from companies like Sequoia Capital, Salesforce, and Box emphasized the need for marketers to focus on metrics such as CAC and payback periods to drive profitability rather than growth for its own sake. Highlighting the importance of both demand creation and conversion, they advocated for a balanced approach to marketing investment. Despite market anxieties, there remains a strong investment in technology for efficiency and productivity. Rather than cutting costs, companies are urged to find new efficiencies by better managing data and being transparent about budgets. Furthermore, while there is a shift towards revenue-driven marketing, maintaining brand investments is crucial for long-term gains, as they contribute to awareness and perception over time.