The surge in e-commerce, accelerated by the pandemic, presents both opportunities and challenges for SaaS marketers targeting online stores and brands. With increased competition, effectively reaching the right audiences is crucial, yet traditional advertising channels like Facebook and Instagram often fall short due to their consumer-focused targeting. Clearbit offers a solution with its dataset on over four million e-commerce merchants, enabling more precise audience segmentation and real-time syncing to social platforms for better ad performance. Additionally, Clearbit addresses the inefficiencies in lead qualification by providing automated enrichment of inbound leads with over 100 data points, thus enhancing the ability to prioritize and engage with high-value prospects swiftly. This enrichment ensures that sales teams focus on the most promising leads, reducing missed opportunities and improving conversion rates. As e-commerce brands proliferate, leveraging accurate customer data becomes essential for SaaS companies to maintain a competitive edge and achieve successful marketing and sales outcomes.