In response to the evolving trend of revenue-driven marketing, B2B marketing teams are increasingly aligning themselves with sales and focusing on metrics that directly impact revenue rather than traditional vanity metrics. This shift is prompting roles like CMOs to evolve into CROs, and functions such as BDRs to report directly to marketing while ensuring that marketing metrics now extend beyond leads to revenue. To earn and maintain a place at the "revenue table," marketers are advised to adopt a systematic, data-driven approach, emphasizing transparency and accountability, and focusing on high-value customer acquisition and retention. Key strategies include understanding and activating the ideal customer profile (ICP) at every stage of the customer journey, aligning closely with sales and customer success teams, and fully leveraging a flexible technology stack to facilitate data-driven experimentation. This approach requires marketers to be accountable for their impact on revenue and to engage in continuous refinement of tools and methodologies to drive growth effectively.