Guillaume "G" Cabane and Martin "Gonto" Gontovnikas, co-founders of Hypergrowth Partners, are renowned growth marketers with extensive experience in scaling SaaS companies and have helped businesses achieve significant revenue growth by leveraging product-led and sales strategies. They recommend three key conversion tactics for companies aiming for exponential growth. First, collect email addresses directly at the call-to-action (CTA) to reduce friction and increase conversions, as exemplified by Auth0's homepage, which efficiently sorts and routes leads based on the type of email entered. Second, send follow-up emails for abandoned demo requests, similar to abandoned cart emails, to capture valuable leads who may have encountered obstacles during the sign-up process. Lastly, remove header navigation from landing pages to eliminate distractions and focus visitor attention on completing the desired action, as demonstrated by effective campaigns like those from Unbounce. For further insights into optimizing product-led growth (PLG) marketing strategies, the full recording of their session offers additional benchmarks and practical examples.