Activate Bombora in Clearbit to target in-market prospects

The B2B buyer's journey has become increasingly complex, involving a multitude of stakeholders and touchpoints, making it challenging for teams to deliver timely, relevant experiences that convert prospects into customers efficiently. Third-party intent data, such as that provided by Bombora, plays a crucial role by measuring prospect behavior across over 4,000 B2B websites, allowing businesses to focus marketing and sales efforts on engaged, in-market buyers. Bombora's Company Surge® data can now be activated in Clearbit’s Data Activation Platform, combining Bombora’s intent signals with Clearbit’s data to provide a comprehensive view of the buyer’s journey, identify accounts that fit the Ideal Customer Profile, and gauge their readiness to buy. Users can build audiences using first- and third-party data and create targeted marketing strategies across various platforms, ensuring precise engagement with high-intent prospects. Additionally, Clearbit offers tools to notify sales teams of high-intent leads, enabling tailored outreach and personalized ad campaigns. Bombora and Clearbit's integration offers users a strategic advantage by allowing them to harness comprehensive intent data within their existing CRM systems, with special offers available for Clearbit customers to explore Bombora's services.

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