A group at Clarifai developed a "Spooky or Not" app during a hack day, allowing users to text images and receive feedback on whether the images are spooky, using a combination of Python, Clarifai, and Twilio services. The app leverages Clarifai’s ability to analyze images using both general and custom models to identify spooky concepts, while Twilio facilitates the sending and receiving of text messages via a Python Flask web server. The process involves setting up a Python environment, installing necessary packages, configuring both Clarifai and Twilio accounts, and using ngrok to make the local Flask server accessible online. This project illustrates the integration of machine learning and communication technologies, offering an engaging example of how these services can be combined for creative applications.