As the retail landscape evolves with the rise of online shopping, brick-and-mortar stores face significant challenges but also opportunities through technologies like computer vision (CV) to enhance customer experience and operational efficiency. Physical retailers, traditionally strong in customer experience, are leveraging CV technologies such as face detection, object tracking, and object recognition to gain insights into customer behavior, optimize staffing, and manage inventory effectively. Face detection helps in real-time customer counting and staff scheduling, while object tracking provides data on customer movement and store layout efficiency. Object detection and recognition enable real-time inventory management and organization of misplaced items. These technologies help physical stores compete with e-commerce by improving in-store experiences, suggesting that the so-called "retail apocalypse" does not necessarily spell the end for brick-and-mortar retailers, as they adapt to new technological advancements to level the playing field.