Testing in production, often seen as risky by developers, can be safe and beneficial if managed properly, enabling faster feature releases without disruption. While pre-production testing provides controlled environments, it cannot fully predict real-world user behavior, which is why rethinking production testing is crucial. By implementing incremental and controlled releases, such as canary releases, developers can test new updates on a segmented user base, allowing for observation and automated rollbacks if issues arise. This approach not only enhances the reliability and quality of software releases but also supports A/B testing and multiple simultaneous team deployments, ultimately improving application performance and organizational ROI. The use of automated release orchestration further simplifies the process, reducing stress and freeing up developers to focus on other important tasks.