Generative artificial intelligence (AI) is transforming software development by creating new content across various domains, such as text, code, images, and music. Tools like GitHub’s Copilot and OpenAI’s ChatGPT enhance development efficiency by automating routine tasks and offering real-time code suggestions, thereby accelerating development cycles and fostering innovation. However, the integration of generative AI poses risks, including potential copyright infringement, security vulnerabilities, and ethical concerns due to biases in training data. To harness AI's benefits while mitigating risks, developers must implement rigorous testing and validation processes, including code reviews, automated testing, and security analysis. Continuous oversight and adherence to coding standards are essential to ensure AI-generated code is secure, compliant, and of high quality. By incorporating these practices into continuous integration and continuous delivery (CI/CD) pipelines, organizations can safely leverage generative AI to enhance software development.