GitHub Releases is a feature that enhances git tags by providing a detailed description, marking capabilities for releases, and a platform to upload and host release artifacts, such as binaries, on GitHub. The article explores the process of automating these releases using CircleCI, focusing on the use of the ghr command to upload artifacts to GitHub. It explains how to set up a CircleCI job, "publish-github-release," which can be triggered by tagged commits and utilizes a GitHub token for authentication. The post highlights the benefits of using GitHub Releases for distributing software conveniently and provides a technical walkthrough of integrating with CircleCI to streamline the release process. Additionally, it touches on the flexibility of choosing when to publish a release, using a SemVer-like regex to filter tags, while also providing a complete regex for SemVer for reference.