PQLs are individuals who have experienced value from using a product, making them more likely to purchase than other leads who only researched or were referred. A PQL has bought into the product beyond research, promotions, or referrals. PQEs are team members who have experienced value from using the product before joining the team, making it easier and faster to onboard them as they're already convinced of the mission and product. The core of a business is its mission and product, which should be the foundation for building a culture and engaging team members. Companies can attract PQEs by showcasing their products in a way that resonates with potential employees, such as through blog posts or social media, making it easier to find like-minded individuals who will accept job offers because they love the product. By prioritizing mission and product alignment, companies can build a strong foundation for engagement and long-term success.