The practice of analyzing event data from a software product, known as event analytics, is crucial for businesses following a product-led growth (PLG) strategy to unlock data-driven insights that inform product development decisions and drive revenue. PLG companies use various types of event data, including customer acquisition, activation, engagement, expansion, referral, and firmographic data, to better understand user behavior and optimize the customer journey. By leveraging event analytics, PLG companies can identify key drivers for customer growth, measure the impact of user referrals, refine their marketing strategies, and make data-driven product improvements that enhance revenue and user experiences. Event analytics also enables product teams to track application performance issues, predict customer churn, and provide support or incentives to retain customers. By analyzing event data from a software product, PLG companies can gain a deeper understanding of the customer experience and uncover opportunities for growth, ultimately driving business success in 2023.