Crypto and Web3 present a unique opportunity for startups by creating a digital economy accessible to all through blockchain, smart contracts, and oracles. As the adoption of these technologies rises, with over 300 million users by early 2022, entrepreneurs have an unprecedented chance to innovate and challenge traditional systems. Web3 projects require a shift from traditional go-to-market (GTM) strategies, emphasizing community building and decentralized governance, which are critical for aligning stakeholders and ensuring long-term success. In contrast to Web2, where GTM strategies focus on sales and marketing, Web3 strategies prioritize creating a Minimum Viable Community (MVC) and engage community members as active participants in governance and growth. This approach is evident in Web3 verticals like decentralized finance (DeFi), blockchain gaming, and decentralized autonomous organizations (DAOs), where community and collaboration are essential. For instance, DeFi protocols benefit from integration within the ecosystem, while blockchain games often rely on in-game NFTs to spur organic growth, and DAOs like LexDAO focus on robust community governance. Overall, Web3 offers a new frontier for founders to both profit and democratize business models, demanding innovative GTM strategies that incorporate the diverse dynamics of this emerging landscape.