The importance of investing in a best-in-breed data activation platform cannot be overstated as it enables business teams to take action on data from the warehouse, going beyond traditional dashboards and reverse ETL. Data activation unlocks value from existing data, making it essential for organizations to adopt a composable CDP stack that combines products working best for their business needs. However, most "all-in-one" solutions will not support data activation capabilities, instead treating all integrations as event streams, which can lead to data firehose problems and increased costs. Warehouse-native data activation tools like Census provide robust support for bulk APIs, giving users more control over what data gets synced, while also offering self-service features for both data teams and business users. It is recommended to choose an event collection tool before looking at data activation, but organizations should not fall into the trap of "data perfectionism" by waiting for perfect data before activating it. By implementing a best-of-breed data activation platform, organizations can ensure agnosticism towards future data collection solutions and unlock the full potential of their customer data.