A Customer 360 is a comprehensive and holistic representation of a company's customers, integrating data from various touchpoints and channels. It provides valuable insights into customer behavior, preferences, and demographics, enabling businesses to deliver targeted, personalized messages and offers to improve customer experience, streamline marketing efforts, and drive revenue growth. A Customer 360 consists of four main components: Data collection and integration, Entity/identity resolution, Data analysis and insights, and Attribution. By leveraging a Customer 360, businesses can create tailored product recommendations, target email campaigns, improve customer support, optimize marketing budget allocation, reduce churn rates, and ultimately drive better business outcomes. A Customer 360 maturity model guides companies through the stages of implementing and optimizing their 360-degree customer view, helping them assess their current level of maturity, identify gaps, and develop strategies to advance through the stages.