CDPs like Segment promise quick wins with your data but behind the shiny promises are fundamental problems such as incomplete data sets, data you can't trust, and vendor lock-in. These platforms often fail to live up to their promises leaving behind a disjointed and incomplete data set that cannot be put to good use. They also lack control over how data is collected and transformed which can lead to missing key data points or compromised data quality. Furthermore, CDPs are essentially "black boxes" where you have no say in the security and governance of your data, making it vulnerable to outages and data loss events. In contrast, Snowplow's behavioral first-party customer data is rich and granular, delivered in a raw, unchanged format, allowing for a unified view of the customer with unmatched data quality. Snowplow also offers flexibility and total data ownership, enabling users to run their infrastructure natively in their cloud environment. The platform is perfectly suited to work alongside other platforms to form a complete data stack, unlocking opportunities for your data and democratizing it across multiple teams in the organization.