The technology company Upside collaborated with solutions partner Ragnarok to build a personalized loyalty program that improved Click Through Rate by 96%. They built a strong marketing technology foundation using Census + Iterable + Snowflake, then analyzed 80+ message variants to optimize the program. By unifying customer data and leveraging first-party data, Upside was able to improve ROI through contextual targeting and personalization, while also providing more consistent customer experiences with Customer 360 data. The partnership addressed challenges such as unifying customer data and lack of context in other platforms, resulting in a simplified audience building process with Census, and the deployment of a comprehensive lifecycle campaign centered around purchase behavior.