From Analytics to Action: How we Personalize Outreach With AI

Census uses AI to transform raw website analytics into actionable marketing insights by categorizing every URL based on its content and identifying primary interests of prospects through a three-step process. The first step involves automated page categorization using a prompt that analyzes the text from each URL and returns the most relevant category name without any extra text or explanations. The second step builds an activity dataset by transforming individual page views into meaningful patterns, while the third step identifies primary interests by analyzing these patterns for each account ID and returning only the top theme in plain text format. Census then automatically syncs these insights to HubSpot or one of its 200+ destinations, automating marketing automation that responds to prospect interests instead of generic marketing messages.

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