Activate Your Audiences Faster with One-Click Audiences
Blog post from Census
Census has announced a new feature called One-Click Audiences, which enables marketers to activate and experiment with audiences faster than ever. This feature allows users to send their audiences to all major ads platforms with just one click, maximizing match rates by sending as many customer identifiers as possible to each platform. The feature is designed to streamline sync setup, ensuring proper data format, hashing, and normalization, while keeping marketing audiences fresh with daily updates. One-Click Audiences are now available to all customers using Audience Hub, a no-code audience management suite, and support all major advertising platforms. This new feature aims to help marketers spend less time thinking about how to get their audiences from A to B and more time on important work like testing messaging and managing campaigns.
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