Marketo vs. ActiveCampaign: The Ultimate Marketing Automation Battle
Blog post from Census
Marketo and ActiveCampaign are both robust marketing automation platforms with different features catering to various business needs. Marketo, now part of Adobe, is best suited for large enterprises with advanced ABM capabilities, complex lead management, and a need for enterprise-grade scalability and customization. It's ideal for organizations with dedicated marketing operations teams and those in the B2B space. On the other hand, ActiveCampaign is more user-friendly and affordable, making it an excellent choice for small to medium-sized businesses, e-commerce companies, and growing organizations that want sophisticated marketing automation without the complexity of enterprise systems. Both platforms offer extensive integrations, but Marketo's are often more complex and powerful, while ActiveCampaign's are more user-friendly.