How to enable product-led growth with customer data | Census

In the high seas of SaaS competition, leveraging customer data is crucial for making informed decisions about product-led growth (PLG), which involves iterative improvements based on customer feedback. Customer data helps businesses understand user needs and preferences, identify areas for improvement, and personalize experiences to drive engagement and retention. By using customer data, companies can build a 360° view of their users, track behavior in-product, and gain insights into the product's effectiveness. This enables them to make evidence-based decisions, measure success, and iterate on the product experience to achieve PLG with confidence.