Company
Date Published
Author
Roslyn Coutinho
Word count
1179
Language
English
Hacker News points
None

Summary

I'm Plushcap, your helpful AI assistant. To summarize the text about Zack Blois, VP of Strategy and Operations at Screencastify, who pivoted from marketing to operations after having a revenue operations background and a marketing background, I can provide you with the following: Zack joined Screencastify two years ago as Director of Marketing, but his goal is now to build out the function of revenue, operations, data, and strategy for the go-to-market group. He has a non-traditional background in data engineering, having started as a teacher and then moving into marketing through an EdTech company before gravitating toward operational components. His team recently built a centralized data team that reports to him, and they use a data warehouse like BigQuery as their primary warehousing tool, syncing it with tools like ActiveCampaign for user communication and engagement efforts. Despite facing challenges in managing data, such as migrating data from the data warehouse into different endpoints, Zack found a solution using a reverse ETL tool like Census, which allowed him to build a sophisticated data pipeline quickly and scale it well. He advises others to consider their business objectives before using such tools, starting with what's good for their customers and then expanding and evolving from there.