Clockwise, a time orchestration platform, collaborates with its data team to create more impact by activating data in its business. The company's central data team creates core data infrastructure and curates product, billing, and financial data into a data warehouse for use by other teams. The business operations team works closely with the data team to onboard new data types, such as lead enrichment vendors, and integrates this data into their CRM platforms using tools like Census. Clockwise uses Snowflake for its data warehouse, dbt for data transformations, Metabase for data visualization, and Census to send data to its four CRM tools. The company faced challenges accessing real-time product engagement and usage data, but overcame these by setting up a reverse ETL tool like Census. To drive more personalized onboarding flows, Clockwise synced product segmentation data to HubSpot, enabling targeted communications with users based on their onboarding paths. The company advises others using data for go-to-market teams to clearly define the needs of end users and communicate effectively with the team generating the data.